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The Faces of Beardsgaard • Spiritbrook

Posted on July 11 2017

The Faces of Beardsgaard series takes you inside the story and the world of each of our products ~ our real live regular clients, cut by the barbers of Beardsgaard, groomed by River Peak Apothecary, on location, often just off the beaten path.

Journey to our realm, nerds.

SCENT MEMORY

The human animal has five senses, but only two of them pass through the portion of the mind linked to emotion and memory. Of the five, only taste and smell can instantly bring to you faraway and long ago places.

A healing blue potion you remember from childhood.

The strains of a Beatles song floating past your ears from a window nearby.

A walk through a field where a forgotten herb garden refuses surrender to the wilds.

It is for this simple reason that we made our grooming products in the scents of the seasons, so that you can change along with them.

Spiritbrook is for: Peaceful times, whenever the spirit takes you

THE STORY

Having created the world of Beardsgaard, you can imagine that when we decided to delve deeper into our craft and introduce our own product line, we felt we also needed to delve deeper into the mythology we had been creating amongst ourselves.

We already had the map of the Realm on the wall, after all. So when it came to creating the scents of our grooming goods, we first looked to the seasons that our corner of the world has in abundance, all from natural sources.

And then came the names, which are added as locations on the map, each with a mythology all its own.

Our beard oils, balms and butters are created by barbers to tame the most Ent-like beards of the thousands we encounter, but more than that, they tell a story.

This is the story of Spiritbrook.

THE MYTHOLOGY

The mythology of the realm of Beardsgaard grows and grows. And we do not speak of some metaphorical mythos of a business, we actually started writing origin stories, and kept writing.

In the Spiritbrook mythology, there was once a small gerbil named Kevin who went on a quest to find the source of a rainbow, and through a series of misadventures, gained the powers of the gods, fomented a rodent rebellion against them, and had his tiny butt kicked by the creator, along with a whole island sized chunk of land, out into the ocean, with magic preventing his return. He may be immortal now, which is even less reason to trust him. He will totally do it again if given half a chance.

Keep up with the story as it unfolds right here.

THE FACE

This is Andy, one of our long-time clients, and a favorite of our Shop Kid, due to his full sleeve of rainbow Zelda tattoos.

If we needed someone to personify Kevin, the world-domination-inclined rainbow flying gerbil of our mythology, it was definitely going to be Andy and his metalhead/satyr vice and inclinations.

We hadn't leaned all in on fantasy costumes at this point, and we're still not sure how we would have pulled off a rainbow flying gerbil as a bearded man, so we went with a grown up Calvin & Hobbes vibe, which we got right in Beardsmith's closet.

THE SETTING

GUNNAR ANDERSON FOREST PRESERVE • GENEVA, ILLINOIS

Right back behind the local government center where you go to vote is a magical little stream that also flows along a Calvin-esque track, right on by big climbable downed trees, and wooden bridges to traverse the two sides, and a big old stone grotto.

Oh yes, this is the same location where we shot the second half of Hearthstone!

THE SPIRIT OF SPIRITBROOK

Brook waters bubble softly about mossy rocks and green grasses wave lazily along the banks in the gentle breeze. Somewhere in the boughs, the rainbow flying gerbil flutters its wings.

Let us take you there.

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