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The Faces of Beardsgaard • Hearthstone

Posted on October 20 2016

Every Apothecary product is a location on our map of the Realm. The Faces of Beardsgaard series takes you inside the stories of this fantasy Realm we lay over the real world.
From our beard line, we bring you Hearthstone, set deep in the wilds of Svartalfheim, where the Night Elves dwell.
But this story is not that of a Night Elf, it is the story of a Human mapmaker's son who sets off on a quest to the wilds of Svartalfheim to find his missing father. 

COSTUMING: This was the first of our photo shoots, when the idea was to make our models real world versions of the mythological ones. Immediately after this, we began veering into full on fantasy garb, because it's just so much fun.

Countless thanks to Una Mae's in Chicago for lending us the wardrobe for this shoot, which matched the setting so well it still gives us goosebumps, especially when we put these pants on again. They were so nice we just bought them.

LOCATIONS: STARVED ROCK STATE PARK • OGLESBY, ILLINOIS / GUNNAR ANDERSON FOREST PRESERVE • GENEVA, ILLINOIS

MODEL: Beardsgaard client Dan Sines

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