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Created by the scumbag godfathers of modern old school barbering, Schorem Haarsnijder En Barbier in Rotterdam, Netherlands, the name Reuzel is dutch for lard, a nod to the old days of pomade when the stuff was made from animal fat. And Beardsgaard knows their Reuzel - Blademaiden (one of our founders) is one of the first class of Reuzel Scumbassadors (barber educators).